Mindmaps to Brainstorm Microcontent – Think Inside the Box EP030
This episode focuses on an exercise to help you think differently by setting constraints, as part of a series about how to use the popular technique of mindmapping to brainstorm ideas for content. Most...
View ArticleMindmaps to Brainstorm Microcontent – Play the Opposite Game EP031
This episode focuses on an exercise to help you think differently by setting constraints, as part of a series about how to use the popular technique of mindmapping to brainstorm ideas for content. Most...
View ArticleMindmaps to Brainstorm Microcontent – To the End EP032
We’re still working through our mindmapping series and this is the 2nd to last episode where we focuses on another exercise to help you think differently. When you think differently, it opens up your...
View ArticleUsing Mindmaps to Brainstorm Content #5
This is our final episode of the series where we focused on using mindmaps to brainstorm content and other ideas for your business. The purpose of mindmapping and brainstorming is to help you think in...
View ArticleWhen Someone Calls Your Content Baby Ugly – EP034
I always thought of myself as pretty open minded. But criticism can be a tough pill to swallow, especially when coming from someone who is close to you. It is very easy for a person to feel insulted or...
View ArticleInterview with Henneke Duistermaat of Enchanting Marketing
This episode spotlights my interview with one of my favorite copy and marketing experts around, Henneke Duistermaat of EnchantingMarketing.com. Henneke shares the context behind the book, How to Write...
View Article5 Tips to Make Content Research Painless #1 – EP037
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide This begins the first of a five-part series where I share tips on making your content research faster and drama-free. If you...
View Article5 Tips to Make Content Research Painless #2 – EP038
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide Researching information to pull together great content can be a pain. This is the 2nd installment in the series that started...
View Article5 Tips to Make Content Research Painless #3 – EP039
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide Researching information to pull together great content can be a pain. This is the 3rd installment in the series that started...
View Article5 Tips to Make Content Research Painless #4 – EP040
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide Researching information to pull together great content can be a pain. This is the 4th installment in the series that started...
View Article5 Tips to Make Content Research Painless #5 – EP041
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide Researching information to pull together great content can be a pain. This is the last installment in the series that started...
View ArticleWhy (and How) I Shrunk My Website
This past month I decided to shrink/downsize my overall website content, including my ecommerce suite. Sure I’d received lots of kudos and praise for how smoothly it ran, but in the end I had many...
View ArticleHow To Avoid a Massive Lawsuit With Your Microcontent – EP042
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide It’s important that the claims your content make – whether on social media (microcontent) or on your blog/landing pages (core...
View ArticleYour Spellcheck is Lying to You EP043
Listen to the Episode Download iTunes Stitcher SoundCloud Get My Free Guide Your content – both snack size microcontent and that longer form core content – can make you look absolutely attractive to...
View ArticleDial In To Channel WIIFM What’s In It For Me EP044
Listen to the Episode Download iTunes Stitcher SoundCloud Clammr App Free Guide Which type of person do you think is more persuasive – a person who always talks about you, or someone who always talks...
View ArticleCreating Content for Your Best Customer EP045
Listen to the Episode Download iTunes Stitcher SoundCloud Clammr App Free Guide Your content isn’t for everyone, but it is for someone. There is someone out there who is infinitely surfing the...
View ArticleNow Tell ‘Em What’s Next – The Call to Action
Listen to the Episode Download iTunes Stitcher SoundCloud Clammr App Free Guide One of the most important elements of any piece of content is the call to action, or CTA. You need to tell your reader...
View Article6 Snack Size Marketing Strategies to Get More Followers EP047
Listen to the Episode Download iTunes Stitcher SoundCloud Clammr App Free Guide So you want more followers? Experiment with a few different approaches to attract more readers for your social media...
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Why Your Snack Size Marketing Needs Visual Content EP049
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Where to Find Ideas for Visual Content EP050
Listen to the Episode Download iTunes Stitcher SoundCloud Leave Your iTunes Review Free Guide Subscribe Now & Get My Free Power of Content Marketing Guide Enter your info now to get the latest...
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