Snack Sized Social Media Content Strategy – Part 1
If there’s one thing that has stood out in the world of online business in the past few years, it’s been the focus on content shared through social media. There’s no doubt social media content has an...
View ArticleThe Social Media Sales Funnel – Snack Sized Social Content Strategy Part 2
For anyone marketing content on social media, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding...
View ArticleA Closer Look at the Big 5 Social Networks
This is the 3rd of 5 articles in my Snack Sized Social Media Content Strategy series. Let’s answer the questions… Where Should You Post Your Social Content? What is Right for Your Business? You might...
View ArticleManaging Your Social Networking Time Effectively
Social media by far is one of the most important business communication developments in a long time, but it is arguably also one of the biggest distractions. Social networking often turns into a huge...
View ArticleGrowing Your Highly Targeted Social Media Following
We’ve all seen profiles on Facebook and Twitter with thousands, and even millions of followers. We’ve seen the same on other social networks. If you’re starting with a small following it may seem a...
View ArticleSocial Media Gets So Much Easier When You Know Your Target Market
If you’ve been operating your website and business for a while, you probably have a good idea of who your target market is. The Entrepreneur.com encyclopedia defines this: Definition of Target Market:...
View Article5 Types of Snack Sized Content for Marketing On Social Media [Infographic]
Lately, I’ve really been getting my image geek on with a few classes I have taken. My favorite right now is Traffic Driving Image by Socially Sorted via @DonnaMoritz (rockstar image marketing queen)....
View ArticleKeys to a Successful Micro Content Brand #4 – EP018
Through delivering quality, consistent content, your brand can become an authority. Your fans come to see you as a go-to for any information related to your niche. You become an expert in their eyes. A...
View ArticleKeys to a Successful Micro Content Brand #5 – EP019
https://soundcloud.com/snacksizemarketing/keys-to-a-successful-micro-content-brand-5-ep19?in=snacksizemarketing/sets/snack-size-tips So this past series has focused on the following question – what do...
View Article5 Copywriting Principles to Create Massive Motivation with Your Microcontent...
https://soundcloud.com/snacksizemarketing/5-copywriting-principles-for-massive-motivation-with-your-microcontent-ep20?in=snacksizemarketing/sets/snack-size-tips I see copywriting as the art of creating...
View Article5 Creative Ways to Use Audio as MicroContent #1 – EP021
This week we’ll be talking about several ways you can use audio as a means for engaging with your audience. It can be a very fluid, personal format and easy to add to any blog or website with just a...
View Article5 Creative Ways to Use Audio as MicroContent #2 – EP022
This week we’re covering ways to use audio as microcontent. In this episode we share tip #2 which is to use teleconferences as a form of audio to communicate with clients or followers. There has been...
View ArticleThe So-Called Rules of Social Networking and Why You Should Break Them
It’s so interesting to me how I see some social entrepreneurs bash others about the so-called “rules” of using social networking. Raise your hand if you’ve heard any of these before: Don’t use...
View ArticleA Snack Size Interview with Clammr Podcasting Service – EP025
I recently had the pleasure of hosting a 30 minute interview with Parviz Parvizi, one of the co-founders of Clammr, a brilliant new bite-size (snack size 😉 ) podcasting service that’s breaking new...
View Article5 Creative Ways to Use Audio as MicroContent #3 – EP023
This week we’re covering ways to use audio as microcontent. In this episode we share tip #3 which is about using voice to manage customer interactions. This is really easy to do these days with apps...
View Article5 Creative Ways to Use Audio as MicroContent #4 – EP024
This week we’re covering ways to use audio as microcontent. In this episode I’ll talk about creating courses using audio. Most of the online training I see today uses video, but keep in mind not...
View Article5 Creative Ways to Use Audio as MicroContent #5 – EP026
This week we’re covering ways to use audio as microcontent. In this episode we share tip #5 which is about using your own voice to come up with an amazing, world-class podcast or radio show. In the...
View ArticleMy Top 5 Tools for Creating Visual Content – EP027
In this episode we share my top 5 (as of this post) visual content creation tools. You can use just about any one of these online services on a free basis, but in some cases the premium version is...
View ArticleMindmaps to Brainstorm Microcontent – The Rules EP028
This episode is a brief introduction to our latest series and it’s about how to use mindmapping to brainstorm ideas for content. In the show I talk about rules you can apply to ensure success with...
View ArticleMindmaps to Brainstorm Microcontent – Clear Your Mind EP029
This episode focuses on ways to clear your mind, as part of a series about how to use the popular technique of mindmapping to brainstorm ideas for content. We talk through 4 techniques you can use to...
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