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Snack Sized Social Media Content Strategy – Part 1

If there’s one thing that has stood out in the world of online business in the past few years, it’s been the focus on content shared through social media. There’s no doubt social media content has an...

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The Social Media Sales Funnel – Snack Sized Social Content Strategy Part 2

For anyone marketing content on social media, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding...

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A Closer Look at the Big 5 Social Networks

This is the 3rd of 5 articles in my Snack Sized Social Media Content Strategy series. Let’s answer the questions… Where Should You Post Your Social Content? What is Right for Your Business?  You might...

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Managing Your Social Networking Time Effectively

Social media by far is one of the most important business communication developments in a long time, but it is arguably also one of the biggest distractions. Social networking often turns into a huge...

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Growing Your Highly Targeted Social Media Following

We’ve all seen profiles on Facebook and Twitter with thousands, and even millions of followers. We’ve seen the same on other social networks. If you’re starting with a small following it may seem a...

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Social Media Gets So Much Easier When You Know Your Target Market

If you’ve been operating your website and business for a while, you probably have a good idea of who your target market is. The Entrepreneur.com encyclopedia defines this: Definition of Target Market:...

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5 Types of Snack Sized Content for Marketing On Social Media [Infographic]

Lately, I’ve really been getting my image geek on with a few classes I have taken.  My favorite right now is Traffic Driving Image by Socially Sorted via @DonnaMoritz (rockstar image marketing queen)....

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Keys to a Successful Micro Content Brand #4 – EP018

Through delivering quality, consistent content, your brand can become an authority. Your fans come to see you as a go-to for any information related to your niche. You become an expert in their eyes. A...

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Keys to a Successful Micro Content Brand #5 – EP019

https://soundcloud.com/snacksizemarketing/keys-to-a-successful-micro-content-brand-5-ep19?in=snacksizemarketing/sets/snack-size-tips So this past series has focused on the following question – what do...

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5 Copywriting Principles to Create Massive Motivation with Your Microcontent...

https://soundcloud.com/snacksizemarketing/5-copywriting-principles-for-massive-motivation-with-your-microcontent-ep20?in=snacksizemarketing/sets/snack-size-tips I see copywriting as the art of creating...

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5 Creative Ways to Use Audio as MicroContent #1 – EP021

This week we’ll be talking about several ways you can use audio as a means for engaging with your audience. It can be  a very fluid, personal format and easy to add to any blog or website with just a...

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5 Creative Ways to Use Audio as MicroContent #2 – EP022

This week we’re covering ways to use audio as microcontent.  In this episode we share tip #2 which is to use teleconferences as a form of audio to communicate with clients or followers. There has been...

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The So-Called Rules of Social Networking and Why You Should Break Them

It’s so interesting to me how I see some social entrepreneurs bash others about the so-called “rules” of using social networking.  Raise your hand if you’ve heard any of these before: Don’t use...

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A Snack Size Interview with Clammr Podcasting Service – EP025

I recently had the pleasure of hosting a 30 minute interview with Parviz Parvizi, one of the co-founders of Clammr, a brilliant new bite-size (snack size 😉 ) podcasting service that’s breaking new...

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5 Creative Ways to Use Audio as MicroContent #3 – EP023

This week we’re covering ways to use audio as microcontent. In this episode we share tip #3 which is about using voice to manage customer interactions. This is really easy to do these days with apps...

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5 Creative Ways to Use Audio as MicroContent #4 – EP024

This week we’re covering ways to use audio as microcontent. In this episode I’ll talk about creating courses using audio. Most of the online training I see today uses video, but keep in mind not...

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5 Creative Ways to Use Audio as MicroContent #5 – EP026

This week we’re covering ways to use audio as microcontent. In this episode we share tip #5 which is about using your own voice to come up with an amazing, world-class podcast or radio show. In the...

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My Top 5 Tools for Creating Visual Content – EP027

In this episode we share my top 5 (as of this post) visual content creation tools. You can use just about any one of these online services on a free basis, but in some cases the premium version is...

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Mindmaps to Brainstorm Microcontent – The Rules EP028

This episode is a brief introduction to our latest series and it’s about how to use mindmapping to brainstorm ideas for content. In the show I talk about rules you can apply to ensure success with...

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Mindmaps to Brainstorm Microcontent – Clear Your Mind EP029

This episode focuses on ways to clear your mind, as part of a series about how to use the popular technique of mindmapping to brainstorm ideas for content. We talk through 4 techniques you can use to...

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