Visual marketing is a major trend online that’s only growing more and more popular. Marketers who use visual content typically gain more engagement, more leads, and more followers, which ultimately could result in higher earnings.
In this multi-part series, we’ll talk about why you need visual content, some ideas for using it to engage with your audience, how to create a visual content theme for your branding on social media and sharing this kind of content on your select social media platforms.
What Is Visual Content?
When you think of visual content, you probably imagine still pictures. Visual content can include many other formats such as:
- Infographics (a visual representation of data or information that presents complex ideas in a simple way)
- Memes (a usually humorous image accompanied by text that conveys an idea or message and spreads throughout the Internet virally)
- Word art
- Cartoons
- Quotes accompanied by images
- Charts and graphs
- Brand logos
- Design elements
Even videos can be considered visual content, but for purposes of snack size marketing we’ll put those into a separate category to cover in a later series.
Why Images Are Essential
As the saying goes, a picture says a thousand words. People naturally respond to images. The human brain processes visual information much faster than text, which has to be read and processed.
Images communicate ideas in a more instantaneous way.
Images are especially effective in marketing because of their ability to tell a story. And as you may know, a good story can resonate with people and can help to create a strong bond between you and your followers.
Your snack size marketing strategy should never fail to include images.
You should want your avatar, icon or brand logo to be instantly recognizable to your audience. The colors and design features you use for your website and marketing materials should instantly communicate your message.
Just think about the bigger brands like Apple logo or McDonalds’ golden arches. People know them by the images they use and you should want that type of recognition too.
Finally, visual content is great for social media. Social media posts with visual content get 120% to 180% more engagement than text-only posts.
Facebook has even changed its profile format to the Timeline to make it more visually oriented. There are also hundreds of popular social media sites, such as Pinterest or Instagram, made exclusively for images.
Take advantage and get creative with visual content to grow your business.
