Have you gotten in the habit of just slapping up a new article or blog post on your site, just to add something fresh and new? If so, you may be missing out on traffic and new readers. Let me explain.
People visit websites and blogs because they are looking for information. Much of the time they have a problem which they want to solve.
How many times have you been grateful to someone when they told you how to fix something or said that a certain product is what you need?
Think about how you can apply the “purposeful content” principle to your blog and to other content you share online. Can you imagine how happy and grateful your readers would be, if you helped them find answers and solutions to their everyday problems?
No doubt, you would see an increase in readers returning to your website regularly.
To write an informative post you obviously need to know what issues your readers are facing. This requires taking the time to research your niche.
You can do this in several ways, one is by finding some of the top sites in your niche and entering them into Quantcast. This site can provide you with some wonderful insight into who your reader is. You can find out their age group, gender, location and their income level.
The information allows you to write to that ‘specific’ group of people.
That’s important because you are not going to write in the same manner for a group of young adult women as you would female seniors. Your tone, choice of language and general advice would be different.
To discover the actual problems that your readers are experiencing you can visit forums and spend time listening to what matters to them. Make a note of what questions are being asked and then write up a post to answer them.
Another good source is to find the top selling products in your niche and read the sales page. A well written sales page will address the readers problems and then proceed to highlight a solution with benefits and features.
Again, use this information to create an informative article on your website. You can even promote this product as an affiliate, then you are truly providing your reader with great advice and a recommend product.
With these tips, you should see the value that you can offer your readers by creating content that has a purpose.
Offer great advice, tips and solutions and you will establish a group of eager readers waiting for your next post to be published.
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